Brand Overview

The Orgamites is a global programme for 6- to 11-year-olds. Through the inspired use of creative tools, toys and tech, we hope to empower grown-ups to talk to their kids, and kids to talk to their grown-ups, about organ donation and healthy living. Currently, very few families get around to talking about this. Most parents assume it’s a potentially awkward, complex and sad topic to broach. So they just don’t. Yet here’s why it’s a critical conversation worth having: every day, someone dies waiting for an organ transplant. There’s a huge shortage of life-saving organs, especially for children who also tend to wait two and a half times longer than adults. For example, despite there being approximately 6,000 people currently on the UK Transplant Waiting List (around 195 of whom are children), thousands of organs are not donated simply because most families don’t talk about organ donation, before it’s too late. Without making one’s decision to donate clear, family members are often left unsure what their loved ones might have chosen and therefore (in the event of their untimely death) are unwilling to give consent to donate their organs. Only by having more open conversations about organ donation can we hope to rectify this imbalance.

The Orgamites are here to breathe life and lightness into these important conversations. As the only global organ donation awareness programme of its kind, the Orgamites consists of an ever-growing range of resources for nations, schools, health practitioners, NGO’s and families the world over.

In its business operations, the Orgamites work with countries, organisations, charities and public health and educational sectors across the world to build knowledge and understanding about organ donation, and get conversations happening between children and their peers, and within their own families.


Our vision Instead of organ donation being an unspoken, heavy topic to broach (especially with kids), we aim to facilitate a societal shift in the way people of all ages view organ donation. By enabling families to have the all-important organ donation conversation, we aim to empower people to voice their decision – drastically increasing the amount of organs donated and subsequent lives saved.


We believe it’s what’s inside that counts. Literally and figuratively. It’s not how you look on the outside, but the qualities within you that matter most. It’s about making positive choices that don’t just make you look good on the outside, but feel good on the inside too.


Roydon Turner

Roydon Turner is the Founder and Creative Director of the Orgamites.


My brother Bradley contracted Encephalitis when he was just 5 weeks old. When he passed away at the age of 12, no one at the time thought to ask my parents about donating his organs. I’ve since felt we would have healed stronger and quicker if Bradley’s sad passing had perhaps had some positive outcome – if for instance, via organ donation, his death had saved another child’s life. In a small yet powerful way, he’d still be here too. I’ve always wanted to share this vision with other families so that they could have more choices if ever faced with such a tragic loss as our family’s.


In the UK, while working for an advertising agency, I became involved with the charity, Live Life Give Life. At the time, organ donation campaigns were all about the adult individual in need, not the wider circle of family, friends and colleagues who were left behind heartbroken. This led to me creating a community campaign called “let love live on” with music by Nina Simone. The success of this campaign reinforced my commitment to helping the organ donation community. Soon after, I met the Lewis family whose four-year-old son, James, was in dire need of a new heart. Motivation doesn’t get bigger. I knew there had to be a better way to talk to kids and their parents, so I started All Good Co.- a Community Interest Company, and created the Orgamites, a group of nine, cute animated organs that empower kids to become the captains of their own health and well-being and share their choices about organ donation. My belief is that by educating our youth today, we’re more likely to see a real social change tomorrow. Being an Organ Donor is one thing we can all do, giving us purpose even in the darkest hour, and allowing love to always live on.


The Orgamites are managed and run by All Good Co. (CIC) a Community Interest Company, which means that assets and profits are reinvested for public good. All creative work is created and produced by *Awesonova.

Partners include: Live Life Give Life, Team Margot, Giving to Help Others, Onassis Foundation and Canadian Blood Services. Supported by NHS Blood and Transplant, Organ Donation Scotland and ESOT. Created by Roydon Turner. ©Copyright, Creative and Production by *Awesonova. All rights reserved.

For more information on resources, partnering or sponsoring with the Orgamites,
please write to: